Photo May 07, 8 05 49 AM

Baked is Opening in Japan

August 9, 2016 | By matt | 0 Comments

I suppose, in the end, it was always about Japan. It had to be. It wasn’t obvious, of course. This is the kind of thing that sneaks up on you. This is the kind of thing that rattles around your subconscious—a slight pinging of the brain. Like sonar. Then it surfaces, seeking oxygen, and unexpectedly—12-plus […]


Sourdough and Wood Fired Outdoor Oven: My Happy Place

May 26, 2016 | By matt | 0 Comments

Many of you already know that I am slightly (okay, more than slightly) obsessed with bread. And this has lead to an equal obsession with baking sourdough bread at home (if you are like-minded I encourage you to read this blog religiously). Obviously, the next logical (if there is any logic to obsessions) step in my compulsion […]


Current Obsession: Gjelina’s Kabocha, Olive Oil and Bittersweet Chocolate Cake

March 30, 2016 | By matt | 0 Comments

I have been in New York City for a very long time. Very long. And it will always be, in some sense, my home. But, because I am human and because New York is trying and filthy and expensive and aggravating in ways that only New York City can be, I slip into Didion daydreams. […]


The Essential Chocolate Chip Cookie (and it is Whole Wheat)

March 3, 2016 | By matt | 0 Comments

Kim Boyce’s Chocolate Chip Cookie is a workhorse. (And her book is amazing). It has been around awhile and it is simple and no fuss. No, you do not have to let it age in the refrigerator for 3 days to develop flavor as the flavor is provided by the inclusion of 3 cups of whole wheat flour […]

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We Got Class

January 19, 2016 | By matt | 0 Comments

We are finally – FINALLY – launching our hands-on baking and decorating classes at Baked (Tribeca location)! And we want you to come join us. Our first class (Feb 10th), Beauty Tips from Baked, is a decorating class. Among the many thinks you will learn: how to make a silky buttercream, how to fill and […]


The Best Bread Cookbooks of 2015: gift ideas for your favorite bread baker

December 2, 2015 | By matt | 0 Comments

(btw: the above image is from one of my favorite bread spots in the U.S., Babettes) It’s a good year to be a BREAD HEAD! Bread is trending. Or, more specifically, bread baking cookbooks are trending. It is 2015 and we are awash in a bounty of big, beautiful, bread cookbooks from some of our favorite […]


The Chunky Bar in Cookie Form

September 9, 2015 | By matt | 0 Comments

Fair warning: Pumpkin is coming. There is no escaping it. You will soon be swimming in a sea of pumpkin spice lattes and your best friend’s house will be warmed by the light of Yankee Candle’s Pumpkin Buttercream jar (yes, this really is a scent). And, make no mistake, Baked will jump on the pumpkin bandwagon […]


Nostalgia for the Whatchamacallit Candy Bar

April 16, 2015 | By matt | 0 Comments

In terms of candy bars, it is hard to beat the Whatchamacallit. While the name of the bar is either genius or grating depending on your worldview, the bar itself is nearly a perfect execution of peanut/caramel/chocolate/crisp. You can’t argue that. Large parts of my life were fueled entirely by M&M’s (preferably the plain kind) […]


Building Baked Tribeca

February 4, 2015 | By matt | 0 Comments

Last year was a doozy. We launched a new book. Opened a new store. And, in general, bit off a lot. I have these momentary daydreams of embarking on some yoga/juice cleanse/beach inspired sabbatical. I want to luxuriate in a thick robe and drink tea out of a precious porcelain cup while reading some literature. But that […]


Teff Love: Queen of the Nile

January 7, 2015 | By matt | 0 Comments

I don’t do resolutions. Not really. My resolutions are probably just watered down versions of presumably good ideas (i.e. eat only one bowl of ice cream per night, not two OR buy more lotto tickets). This year’s mini-resolution is something I have been working on (or meaning to work on) for the past couple of years: bake more with […]

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