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Current Obsession: Gjelina’s Kabocha, Olive Oil and Bittersweet Chocolate Cake

March 30, 2016 | By matt | 0 Comments

I have been in New York City for a very long time. Very long. And it will always be, in some sense, my home. But, because I am human and because New York is trying and filthy and expensive and aggravating in ways that only New York City can be, I slip into Didion daydreams. […]

lonecookie

The Essential Chocolate Chip Cookie (and it is Whole Wheat)

March 3, 2016 | By matt | 0 Comments

Kim Boyce’s Chocolate Chip Cookie is a workhorse. (And her book is amazing). It has been around awhile and it is simple and no fuss. No, you do not have to let it age in the refrigerator for 3 days to develop flavor as the flavor is provided by the inclusion of 3 cups of whole wheat flour […]

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We Got Class

January 19, 2016 | By matt | 0 Comments

We are finally – FINALLY – launching our hands-on baking and decorating classes at Baked (Tribeca location)! And we want you to come join us. Our first class (Feb 10th), Beauty Tips from Baked, is a decorating class. Among the many thinks you will learn: how to make a silky buttercream, how to fill and […]

babettes

The Best Bread Cookbooks of 2015: gift ideas for your favorite bread baker

December 2, 2015 | By matt | 0 Comments

(btw: the above image is from one of my favorite bread spots in the U.S., Babettes) It’s a good year to be a BREAD HEAD! Bread is trending. Or, more specifically, bread baking cookbooks are trending. It is 2015 and we are awash in a bounty of big, beautiful, bread cookbooks from some of our favorite […]

cookieplate

The Chunky Bar in Cookie Form

September 9, 2015 | By matt | 0 Comments

Fair warning: Pumpkin is coming. There is no escaping it. You will soon be swimming in a sea of pumpkin spice lattes and your best friend’s house will be warmed by the light of Yankee Candle’s Pumpkin Buttercream jar (yes, this really is a scent). And, make no mistake, Baked will jump on the pumpkin bandwagon […]

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Nostalgia for the Whatchamacallit Candy Bar

April 16, 2015 | By matt | 0 Comments

In terms of candy bars, it is hard to beat the Whatchamacallit. While the name of the bar is either genius or grating depending on your worldview, the bar itself is nearly a perfect execution of peanut/caramel/chocolate/crisp. You can’t argue that. Large parts of my life were fueled entirely by M&M’s (preferably the plain kind) […]

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Building Baked Tribeca

February 4, 2015 | By matt | 0 Comments

Last year was a doozy. We launched a new book. Opened a new store. And, in general, bit off a lot. I have these momentary daydreams of embarking on some yoga/juice cleanse/beach inspired sabbatical. I want to luxuriate in a thick robe and drink tea out of a precious porcelain cup while reading some literature. But that […]

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Teff Love: Queen of the Nile

January 7, 2015 | By matt | 0 Comments

I don’t do resolutions. Not really. My resolutions are probably just watered down versions of presumably good ideas (i.e. eat only one bowl of ice cream per night, not two OR buy more lotto tickets). This year’s mini-resolution is something I have been working on (or meaning to work on) for the past couple of years: bake more with […]

smorepie

Our First Party in Tribeca

December 17, 2014 | By matt | 0 Comments

On December 11th (2014 y’all) – Baked Tribeca had it’s first party. It was a Dessert-apoolza and it was cakes and pies and cookies and ice cream and wine and coffee and it was wonderful and festive. Some of our favorite authors and bakers came out to support two great causes: Cookies for Kids Cancer […]

bakedgiftguide

A Baked Gift Guide – 2014 Edition

December 9, 2014 | By matt | 0 Comments

Our annual Gift Guide was meant to be a Baked tradition, but we skipped 2013 (I am not sure why…or where I was…or what I was doing) so….we are simply making the 2014 edition, bigger and better. Our elves (Baked’s team leaders) are back with some favorite things for the bakers/eaters/foodies in your life. Grab your list. Check it twice. Here […]

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