Image from Better Baking by Genevieve Ko

Looking Forward: Fall 2016 Cookbooks Recommendations

September 13, 2016 | By matt | 0 Comments

above image from Better Baking by Genevieve Ko I am desperately trying to “Marie Kondo” my life right now, because I don’t really have a choice. My apartment is tiny by national standards and average by New York City standards and I am running out of room. Precious square feet are being eaten alive by big, […]


Current Obsession: Gjelina’s Kabocha, Olive Oil and Bittersweet Chocolate Cake

March 30, 2016 | By matt | 0 Comments

I have been in New York City for a very long time. Very long. And it will always be, in some sense, my home. But, because I am human and because New York is trying and filthy and expensive and aggravating in ways that only New York City can be, I slip into Didion daydreams. […]


The Essential Chocolate Chip Cookie (and it is Whole Wheat)

March 3, 2016 | By matt | 0 Comments

Kim Boyce’s Chocolate Chip Cookie is a workhorse. (And her book is amazing). It has been around awhile and it is simple and no fuss. No, you do not have to let it age in the refrigerator for 3 days to develop flavor as the flavor is provided by the inclusion of 3 cups of whole wheat flour […]

6826 Classic Cakes-278_retouched

We Got Class

January 19, 2016 | By matt | 0 Comments

We are finally – FINALLY – launching our hands-on baking and decorating classes at Baked (Tribeca location)! And we want you to come join us. Our first class (Feb 10th), Beauty Tips from Baked, is a decorating class. Among the many thinks you will learn: how to make a silky buttercream, how to fill and […]


The Best Bread Cookbooks of 2015: gift ideas for your favorite bread baker

December 2, 2015 | By matt | 0 Comments

(btw: the above image is from one of my favorite bread spots in the U.S., Babettes) It’s a good year to be a BREAD HEAD! Bread is trending. Or, more specifically, bread baking cookbooks are trending. It is 2015 and we are awash in a bounty of big, beautiful, bread cookbooks from some of our favorite […]

Cheddar-Apple Butter Galettes

An Ode to Gatherings: Cheddar-Apple Butter Galette

October 14, 2015 | By Brett Braley | 0 Comments

[The second post from one of our fave guest bloggers, Brett of Fig and Bleu] Heirloom is more than the grocery store variety for those from the Midwest.   You may inherit your grandfather’s name as your own and it becomes a relic of the Depression-era sensibility that still runs deep in your own blood. You finish […]

corncake with sour cream icing

New England Corn Cake from the Midwest

September 22, 2015 | By Brett Braley | 0 Comments

[I am thrilled to introduce you to one of our new guest bloggers, Brett Braley. Brett can be found over at his own blog, Fig + Bleu – and OMG see his duck fat caramels post, baking up a storm with a poetic sensibility. In his series for Baking Society, Brett will be exploring the soul of […]


The Chunky Bar in Cookie Form

September 9, 2015 | By matt | 0 Comments

Fair warning: Pumpkin is coming. There is no escaping it. You will soon be swimming in a sea of pumpkin spice lattes and your best friend’s house will be warmed by the light of Yankee Candle’s Pumpkin Buttercream jar (yes, this really is a scent). And, make no mistake, Baked will jump on the pumpkin bandwagon […]


Baked is Getting Classy

August 25, 2015 | By matt | 0 Comments

I KNOW it isn’t fall yet. And I KNOW we haven’t even passed Labor Day. But damn it, everyone is already talking about Pumpkin Spice Lattes (I don’t understand this…but maybe I do) and I already have a Doomsday Preppers-sized cache of canned pumpkin at the ready. Besides, I have good news to share. Our […]


Nostalgia for the Whatchamacallit Candy Bar

April 16, 2015 | By matt | 0 Comments

In terms of candy bars, it is hard to beat the Whatchamacallit. While the name of the bar is either genius or grating depending on your worldview, the bar itself is nearly a perfect execution of peanut/caramel/chocolate/crisp. You can’t argue that. Large parts of my life were fueled entirely by M&M’s (preferably the plain kind) […]

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